The Differences Between a Copywriter, Content Writer, and Content Strategist

The roles of a copywriter and a content writer are often misunderstood. While there is some overlap, there are some fairly big differences between each discipline. And where does a content strategist fit into the equation? It’s important to know how these roles differ because each discipline has its own unique set of challenges and objectives. Here, we’ll look at the main differences between all three. What is a Copywriter? A copywriter is in the business of persuasion. Copywriting is about using words and language to convince readers to take an action, whether it’s buying a product, downloading a report, or engaging with a company. You could call it sales writing, because it’s mainly used in advertisements, sales copy, emails, print ads, digital ads, brochures, and landing pages. Unlike other forms of content writing, copywriting is usually more conversational and interactive. And because its goal is to persuade, it’s also more forceful. Copywriters can specialize in product copy, SEO copy, or direct response advertising, and some will focus on writing copy for specific industries. Hire a professional copywriter to create ad copy, website copy, sales copy and more. What Makes a Good Copywriter? A really good copywriter will understand what a particular target market needs to hear and combine wit and persuasive language to compel readers to take a specific action. The best copywriters will: Understand the needs of the target audience and use language to inspire confidence in the brand. Use the appropriate brand â€Å"voice† to connect with readers. Research a business and understand its marketing goals. Write copy that is plain-speaking, free of jargon, and never boring. Explain complicated ideas clearly. Know how to use storytelling to stir emotions in the reader. Understand SEO. Know how to craft short-form copy that is highly persuasive. Stick to the brief and deadlines outlined by the client. Work with the client until they’re happy with the copy. What is a Content Writer? Unlike a copywriter, a content writer is more concerned with content that informs, educates, entertains, or instructs readers. They’re experienced in online marketing strategies and can create content for many channels, including websites, blogs, social media, and email. The content is usually designed to strengthen the relationship between the reader and the brand. What Makes a Good Content Writer? The best content writers will: Use appropriate keywords to maximize search engine visibility. Be experienced in producing long-form, engaging content. Know how to structure content to make it easy to read and scan. Have a strong grasp of English language and grammar rules. Carefully proofread and edit content for clarity. Know how to use language to keep the reader interested. Use research to increase the credibility of the content. Have experience writing for a range of industries. Be able to come up with fresh content ideas. Stick to the brief and deadlines outlined by the client. Work with the client until they’re happy with the copy. If you’re interested in learning more about this topic, check out this post on the10 skills every content writer should master. What is a Content Strategist? A content strategist controls the direction of a brand’s overall content strategy. They will have a vision for what the content needs to look like and where to publish it. They’ll also ensure that the content quality is consistent and achieves specific marketing goals. To do this, they’ll use analytics tools to prioritize content formats and distribution channels. What Makes a Good Content Strategist? Among other tasks, the content strategist should be able to: Define the brand’s target audience. Develop a flexible content strategy that supports business goals. Set guidelines for the tone and style of all branded content. Manage a content team and encourage collaboration. Use the marketing budget to maximize the return on investment. Know how to meet short-term and long-term marketing goals. Keep projects on schedule without compromising quality. Step in when required to create content. Ensure content consistency across all channels. Know how to use analytics tools to determine the best distribution channels. In Summary The goal of a copywriter is to persuade people to take action. The content writer’s purpose is to engage the reader. And the job of the content strategist is to develop a content strategy, manage the process, and maximize the results over time. Put simply, content writers builds trust, copywriters drive sales, and content strategists steer the content marketing ship. Before you begin your next content project, keep these definitions in mind. Knowing where you fit into the equation will help you work more efficiently with others and ensure your content achieves its objectives, whatever they are. Looking to hire a content writer or copywriter? Constant Content works with thousands of talented freelance content and copy writers.

Antoinette Johnson essays

Antoinette Johnson essays All month long in honor of Black History Month, we've been bringing you profiles in courage. Tonight, a woman who helps make the "American Dream" come true for people across South Florida. (WSVN) It's one thing for someone to tell you that you're going to get a house. But to actually see your house ..I think that was the thing that really got huh...." Tears trickle from the eyes of thirty-three year old Antoinette Johnson as she tells a story that flows from her heart. A story about her trials ... and her triumphs. Antoinette Johnson says, "They are tears of joy and happiness .. remembering where I've come from and where I am now." For Antoinette Johnson, there once was a time when the thought of owning her own home seemed impossible. But now, this single mother of two knows *anything* is possible. She says, "I've been through a lot .. trying to raise two daughters is very hard. It was very hard." It was difficult for Antoinette to raise her daughters, fourteen year-old Jasmine and eleven year-old Jalissa. Antoinette says, "I'm not saying it's not hard now. But it's a little bit easier. It's a little bit easier." Easier, because Antoinette and her children have found safety in their home here in Fort Lauderdale....Away from the danger they once found at this apartment complex in Lauderhill. She says, "People chasing my kids down the street coming home from school. The kids were terrified to even walk home from the bus stop which was right down the street." For Antoinette and her daughters there really is no place like home. A house made possible by Habitat For Humanity of Broward County two years ago. now, Antoinette sits on the Habitat For Humanity board of directors and two committees committed to selecting and helping others each achieve the same dream. Antoinette says, "If I don't do anything but help another family to get a home I'm happy." She adds, "I enjoy seeing them when the ...

Japan and the Pacific Rim Essay Example | Topics and Well Written Essays - 250 words

Japan and the Pacific Rim - Essay Example According to economist, economy serves as the backbone of every country. This means that the economy disparity between the two countries will have little incentive to the South Korea government after the reunification. The economy of North Korea is terrible and in collapse. Therefore, everything that has to do with economic recovery for North Korea should be initiated, which include new infrastructure sufficient electrical power and such to reverse the negative economic growth that has prevailed for years. Workers in North Korea lack competence thus it is advisable to destroy the production capabilities for they are considerably not normalized in reference to international norm. Improvement of North Korea Economy through the stated issues and support from donors would convince South Korea to initiate talks towards reunification. It is important to end the fight that exists between North and South Korea since guns and swords cannot unite. They should be lead to the garden of love not the garden of power and falsehood, and through talks, it should be made known to them that they are siblings centered on common parents since fighting cannot reconcile these divisions. This means ending historical political differences. The two countries should be made to understand that the main aim of the unification is to generate external freedom, peace, happiness, and ideal on the foundation of unification. These ideas have not been given to the governments and with such ideas, recovered economy, and historical political peace, the unification will be

Buddha teachings..... anything you want that is relavent Essay

Buddha teachings..... anything you want that is relavent - Essay Example These are ‘suffering of suffering’, suffering of change and persuasive. Firstly, ‘suffering of suffering’ is ordinary suffering that result from pain and associated by lower realms of existence such as in the human world. Secondly, suffering of change on the other hand encompasses sadness that results from loss of a happy condition, or that that arises when unhappy condition develops. Lastly, persuasive suffering refers to the internal frustrations. This suffering causes unrest and therefore an individual cannot enjoy any pleasant situations. Every living thing in the universe has desires that it would wish to be quenched. These desires for and attachments to worldly things if not accomplished lead to suffering. Therefore, the entire existence is surrounded by suffering that leads to pain. This is not just the pain of life but rather the uncertainty that exists at the center of the common universe, which arises from a person's intention to keep his life and achieving the true enlightenment. Gods are inclined to be proud and are considered to have a higher status in existence because they have very long life times which seem eternal i.e. they generally occupy the highest realms of existence. ... t origination" All things in the universe arise, abide and cease to exist through numerous causes that exist with the infinite web or interconnection in the universe. As consequence, the chain of interdependence stipulates that everything in the universe is interconnected and interacts with or affects other things in the universe. This chain can also take a perspective that objects have a context for which they are inseparable, or everything that exists is because of other causes or conditions in the universe. In this chain, nothing is absolute because all effects produced in the universe were caused by other effects, and they themselves cause other effects. This is mainly the principle behind the law of cause and effect. For example, for a table to exist seed of a tree must have grown somewhere, sunlight, water and carbon dioxide must have been used in growth of the tree. People had to exist who are a result of people having sex, saw mill and machines had to be designed to convert t he logs to timber etc. This is chain is infinite because each event that contributes to the final product is part of another infinite chain. In addition, the making of the table was as result of another cause and effect The chain of interdependent origination has twelve links or nidanas that explain how a chain of causes leads to other causes. These links are circular in nature as described in the Buddhist wheel of life. The Buddhist wheel of life provides an illustration of the Buddhist teaching. These links are: ignorance which is form of spiritual blindness or the lack of understanding in the teaching of Buddha; volitional formation or karma formation dictates the formation of action, thought process and speech which are essential in determining an individual’s fate; consciousness

Logistics and Supply Chain Management at Wal-Mart Coursework

Logistics and Supply Chain Management at Wal-Mart - Coursework Example Wal-Mart is known for its price leadership strategy and strives to provide customers with quality products and services at the cheapest possible price which is in tune with its famous strategy of ‘Every Day Low Price’ (Popularly referred as EDLP). The strategy of low price is in turn aligned with Sam Walton’s strategy of helping people save money. Wal-Mart presently provides goods at the cheapest possible price and has positioned itself as a price leader in the mind of the customers.Against the backdrop of this bold positioning strategy lies an efficient and technology-driven logistics management which has provided the firm with advantages like cost reduction to an extent that it is able to provide the best quality products at the cheapest price in the market. Logistics form the USP of Wal-Mart. Its supply chain initiatives involving the latest technology like RFID, cross-docking aided by an efficient integration of all its business processes using Enterprise Reso urce Planning have created benchmarks for the company. The efficiency of logistics management of the firm could be analyzed from the fact that its logistics management model has become the benchmark in the global retail and logistics industry. The distribution centers of Wal-Mart which are the backbone of its supply chain management strategy are considered to be the most advanced technologically. Presently Wal-Mart has more than 40 regional centers for distribution with each center spreading over one million square feet on an average.

Online Game Addiction Essay Example for Free

Online Game Addiction Essay Online game addiction is no longer just a worry of an American-chubby-child’s mother, but the worry of many parents in Cambodia and other less affluent countries. Recently, more teenage Cambodians were addicted to online games, in order to satisfy their fantasy of being heroes or warriors. Cambodian teens would rather eat less or even skip meals just to save money for the online games. Other than spending money, they also wasted their time. According to Chheng Roth Donior, a Cambodian teen, he normally spends three to five hours a day in internet cafes, even under the threat of his mother. It might have sounded strange to you, since Cambodia is not a wealthy country and most of the urban teens do not have internet at home, and why would they be addicted to online games? One of the reasons is more and more internet cafes have opened up, and Web access is growing rapidly these years. Another reason would be the teenagers in fact do not know they’re addicted to the online games or its harmful effects. The consequence of online game addiction could be serious, for example, last year in South Korea, a man died after playing online games for five days straight. For sure, the teenagers would waste all their money and time on those internet cafes. They would have less incentive to work or study since the satisfaction gained from the games is far more than those they could gain in their daily lives. It would also harm the gamers’ health (e. g. with poorer eyesight and less exercise) and would lower their face to face communication skills. Later, they may not be able to distinguish between the reality and the created world. Teenagers are the future of the country, measures must be taken as soon as possible to curb the addiction. First, promotion from the government is very crucial. The teenagers may not understand the harmful effects of online game addictions, government should advertise the harmful effect and possible consequences through mass media, i. e. TV advertisements, news paper, radio etc. Posters should also posted in school, streets and especially the internet cafes, just like a warning note must also included on the package of cigarettes. For why the teenagers would addict to online games, is that they could gain a sense of satisfaction by beating down their created enemies. Therefore, the teachers and parents of the teenagers should help them build their confidence, like giving them chances to develop their talents. For example, school can provide more Extra-curriculum activities for them afterschool. They should also help the teenagers to identify their dreams and targets, assuring them that nothing is impossible and encourage them to fight for their dreams through talks and lessons. Then they would not stick to the computer screens, instead, they would work very hard on their dreams. On their ways towards their goals, parents and teachers should give supports and advice to them. Third, government should set up clinics to help the gamers overcome their internet addictions, just like what China and South Korea did. The clinics should provide counseling and information about online game addiction, this could help those people who had already addicted to online games. Lastly, education is always the last resort of most problems. Schools and parents have the responsibility in teaching the teens about the harmful effects of online game addiction. They should educate the students or their children starting from their childhood. Schools can hold more talks on the issue in order to make sure that they receive related information. If we do not cope with the problem as soon as possible, the situation would become more complicated and serious. The solutions I suggested above would definitely help dealing with the problem, and I hope the situation would be improved soon.

Electronic Forms of Expression :: Internet Technology Communication Essays

Electronic Forms of Expression The confusion of new forms of media can be overwhelming. For those of us who grew up with the Internet, it may not be all that difficult to grasp its concepts and to tackle its nuances; but for those who grew up with print, the transition between the two could be exhausting. The concepts in new forms of electronic expression are in their developmental stages—still trying to find a dynamic equilibrium between mimicking print and inventing new ways of performance. Electronic media are trying to take advantage of their unique characteristics, while not proving to be too tedious for the audience to understand. Janet Murray explores the virtual swamp of electronic media conventions in her chapter entitled â€Å"From Additive to Expressive Form,† in Hamlet on the Holodeck: The Future of Narrative in Cyberspace. Electronic forms of expression are still in a sort of primordial ooze phase, still clinging on to the life forms that previously inhabited the area, but trying desperately to create an evolutionary creature that is nothing like what a tourist in the area may have seen. In this case, the entire world has access to this digital environment. Murray’s claim is that â€Å"digital environments are encyclopedic† (83), or rather that we have the world at our fingertips: Since every form of representation is migrating to electronic form and all the world’s computers are potentially accessible to one another, we can now conceive of a single comprehensive global library of paintings, films, books, newspapers, television programs, and databases, a library that would be accessible from any point on the globe. It is as if the modern version of the great library of Alexandria, which contained all the knowledge about the ancient world, is about to rematerialize in the infinite expanses of cyberspace. (84). The Internet has encyclopedic capabilities that surpass any previous knowledge collecting endeavors. The pages that we move through seem almost infinite, offering different perspectives and intersecting accounts. These qualities lend a feeling of omniscience to the surfer. â€Å"The limitless expanse of gigabytes presents itself to the storyteller as a vast tabula rasa crying out to be filled with all the matter of life† (84). Filling this â€Å"limitless expanse† is not without complication. â€Å"The reality is much more chaotic and fragmented: networked information is often incomplete or misleading, search routines are often unbearably cumbersome and frustrating, and the information we desire often seems to be tantalizingly out of reach† (84).

Elementary education 1833-1870 Essay

What was the role of the government in developing Elementary Education 1833-1870? 1. Why did the government play little role in education before the nineteenth century? Government played little role in education prior to the nineteenth century because of many reasons, one of them being Laissez faire. Laissez faire was the philosophy of the government that it was not their role to get involved in the lives of the people. Edward Baines wrote about the state of education in 1846 and said â€Å"it is not the duty of the government to feed the people†¦these are things that the people can and ought to do themselves† some thought this was the way God wanted things to be. Other felt that the fittest and richest could survive; the idea did nothing for the poor. One of the only things government was willing to get involved in was defending the country. Money was another motive why the government played little role. The government didn’t want to spend money on educating the poor, they would much rather spend their money on the royal stables and the military. On Samuel Whitbread’s Bill this topic was discussed â€Å"It would burden the country with a most enormous expense†. Not only did they not want to put money towards education but also it was going to be a very expensive project, which they thought could be done without. Samuel Whitbread argued that more education was needed and that raises money was the way forward when he stood up to the government, but the House of Lords rejected his Bill. The Class system was another thing that was preventing the government from contributing money towards education. Everyone knew his or her place in society so for the poor to read write and be educated would make them more intelligent and mess up the ‘The Great Chain of Being’; this was another name for the social structure at the time. The chain of being was written about once by a Bishop in 1720 and he said â€Å"God so orders it that we always have some Poor among us† from this the ‘The great chain of being’ had come about. The Government simply didn’t see the need for change. There were already Sunday Schools and Dame Schools available for the poor, which were supplied by the church and individuals ‘As far as education was concerned, the government was content’ reading this its seems as if the government couldn’t be bothered to improve if there was nothing wrong with how things were currently going. This reminds me of the old saying ‘why fix it, if its not broken’. Revolutionary ideas were also something that was considered to be a threat if the poor were to be educated. If they were taught to read then they would be able to understand and read Anti-Christian books and stories about revolutions in other countries such as France. This was also discussed in the Debate on Samuel Whitbread’s Bill, â€Å"It would enable them to read vicious books, and publications against Christianity† religion was very strong at this time and to disrupt it could have lead to social unrest. Revolting against how they feel they stand in society would â€Å"make them insolent to their superiors† this was also talked about on Samuel Whitbread’s Bill. Parents of poor children didn’t want their children to go to school and learn, because they wanted them to work and earn money. This was the traditional way of life for the poor people and most of them were keen to stick with it. They worked on farms and in mines. However if the parents were to look at the advantages of educating their children they would see that with an education they could get better jobs and earn more money. Even though it would have taken time it still would have been the more intelligent choice, but as they were not educated themselves they never thought of it that way. 2. Why did the government become involved in developing elementary education for all during the nineteenth century? Government eventually had to become involved in developing elementary education. The increasing population meant that schools could not cope with the large amounts of pupils, so more schools were built to accommodate the demands of numbers. The large numbers of pupils also meant that more teachers were needed and to employ more teachers money was needed, so without the help and money from the government education would have gone nowhere. Not only would they have needed more teachers but also they would need bigger schools to have room for the large increase of pupils. The poor people could no longer look after themselves, so the government had to step in. They may have been struggling because the higher classes were sending their children to school so they would have had a tremendous advantage over the poor and uneducated children when they both contest for work, as they got older. A link the raising population had with the changes outside education is firstly the 1832 Great Reform Act. For the first time the large new industrial towns were able to elect MPs, most of these MPs were keen on cleaning up the towns. In the end the combined effects of the Reform Act and the cholera epidemic of 1832 made the living conditions in all towns a major political issue. An education was needed for people to be able to operate the machines. Due to these demands the scope of education was widened to include the children of more ordinary men and women. ‘Better-educated clerks and crafts people were needed’ to produce better goods to increase the countries economy with trade. Better-educated workers were wanted; the future of workers education took a big step forward with the Factory Act of 1833. This Act laid down that every factory child should receive two hours’ schooling a day. Other countries were educating their youth and were therefore were ahead of Britain in that department, so to avoid embarrassment and keep up to date the government decided it was time to teach the younger generation. This was a very important time for the country because they realised that the children are the future and educating them would be so much better for the government. This would be because to have more educated workers in the future would mean people doing and understanding their jobs better. If countries got ahead of Britain then they would have more knowledge, to stop this the government introduced an education Bill, this was read from it â€Å"If we leave our workfolk unskilled, they will become over-matched in the competition of the world† by W. E Forster. More money was coming in from the country’s trade and empire. This meant that more money could and was put forward towards education for the poor. Most of the money from the trade came from the industrial revolution. This was mainly thanks to the trade that merchants did with Australia and other countries. Another thing that played a key part in the great income was the Railway industry. This was very quickly becoming a national system and brought in great loads of money. A link with more money coming in from education was that more money could be spent on defence. This was very helpful because if Britain were to go to war we would have hopefully have been well off. Poor people were given the chance to vote, but they needed some knowledge of who to vote for and why. If they knew what things they wanted from the government, then they could have a rough idea of who shares the same thoughts and ambition as them for the running of the country. They needed to know who to vote for because if that person won he would run the country, so they are voting for a very important matter. In the reform Act of 1867 most working class men were giving the chance to vote. This was very important link outside education because with educated voters the country has a better chance of a good and well presented Prime Minister.   

Causes and Effects of Peer Pressure

A negative effect of peer pressure is anything that someone forces another to do that makes them feel uncomfortable. It causes young individuals to do things they know is wrong which can be very dangerous. A teenage boy can convince a teenage girl to have sex with him because â€Å"everyone is doing it†. The teenage girl might believe him, but she really did not want to.The result could be a teenage pregnancy or a sexually transmitted disease. This is a life changing result from peer pressure. Negative peer pressure can cause teenagers to drink, do drugs, lie, cheat, and steal which can cause horrible things to occur to innocent people. Drinking is a negative effect of peer pressure. Young people may be influenced to drink Just to fit in or be in the spotlight. This type of drinking can occur at a party from winning a sporting event or a birthday party which could be prevented with parental supervision.The effects of drinking can be memory loss, fatigue, black-outs, liver dama ge, and nausea. Drinking can cause illegal acts such as: driving while under the influence, possible rape while passed out, underage drinking, and possible death. Drinking at such a young age can cause the teenager to become an alcoholic which would be a lifetime disease. Driving while under the influence can cause death to others because of uncoordinated driving which is the effect of alcohol to the body. This could lead to involuntary manslaughter which causes imprisonment.This is another life changing event caused by peer pressure (Slake 2001). Drugs are a negative effect of peer pressure. Influencing teenagers to try drugs to go along with the crowd affects your body similar to drinking and causes teenagers to kill brain cells. If teenagers are hanging out with their friends, everyone is smoking marijuana except you; most teenagers do not want to be ridiculed because of lack of participation. This creates depression, withdrawn, poor grades, and negative effects to your body phys ically.These types of effects can be long term causing problems later in adulthood such as: conceiving children, negative affects to appearance, and financial problems (Scott 1997). Negative effects of peer pressure can cause teenagers to lie, cheat, and steal. Teenagers will lie to their parents in order to hang out with certain groups. They lie because they know that it is wrong. They have friends that convince them to lie so they do not have to listen to a lecture or have the parents prevent them from doing something.These same teenagers will cheat on school work and relationships in order to please the people that are influencing them to do these things (Kate 2013). Peer pressure causes teenagers to steal. Most teenagers will do almost anything to fit in and be important which creates them to fall under the influence of peer pressure. They might be dared to steal something from the store or from their family just to be accepted. These things cause problems for the stores or peop le they steal room, as well as, give the teenager a poor sense of being because they know what they are doing is wrong (Ginsburg 2001).There are many negative effects of peer pressure. Popular, athletic, pretty, and well liked teenagers use their influence to cause other teenagers to forcibly do things they do not really want to do, but are desperate to fit in. These influences are peer pressure and causes problems with all those involved. Teenagers can be influenced to drink alcohol, smoke marijuana, lie to parents, cheat on homework, and steal from stores through peer pressure. All these things cause teenagers to do things they now are wrong which affects their sense of worth and others that are around them.

An Overview and History of the Compass

An Overview and History of the Compass The compass is an instrument used for navigation; it generally has a magnetic needle that points toward the earths magnetic North Pole. The magnetic compass has been in existence for nearly a thousand years and is the most common type of compass. The gyroscopic compass is far less common than a magnetic compass. The Magnetic Compass In order to adjust a magnetic compass to due or true north and toward the geographic North Pole, one must know the amount of magnetic declination or variation that exists in a specific region. There are online maps and calculators available that provide the difference in declination between true north and magnetic north for every point on the globe. By adjusting ones magnetic compass based on the local magnetic declination, it is possible to ensure that ones directions are accurate. The Gyroscopic Compass The History of the Compass Compasses were originally developed when lodestones, a mineral that has naturally magnetized iron ore, were suspended above a board with the ability to pivot and turn. It was discovered that the stones would always point in the same direction, and align themselves with the north/south axis of the earth. The Compass Rose The 32 points were originally drawn to indicate winds and were used by sailors in navigation. The 32 points represented the eight major winds, the eight half-winds, and the 16 quarter-winds. All 32 points, their degrees, and their names can be found online. On early compass roses, the eight major winds can be seen with a letter initial above the line marking its name, as we do with N (north), E (east), S (south), and W (west) today. Later compass roses, around the time of Portuguese exploration and Christopher Columbus, show a fleur-de-lys replacing the initial letter T (for tramontana, the name of the north wind) that marked north, and a cross replacing the initial letter L (for levante) that marked east, showing the direction of the Holy Land. We still commonly see the fleur-de-lys and cross symbols on compass roses today, if not just the simple letter initials for the cardinal directions. Every cartographer designs a compass rose a little differently, using different colors, graphics, and even symbols. Multiple colors are often used simply as a means of easily distinguishing the many points and lines on a compass rose. 360 Degrees Uses of the Compass Most people use a compass casually, for instance with hiking or camping. In those situations, basic compasses like the thumb compass or other orienteering compasses that are clear and can be read over a map are suitable. Many casual uses where travel is over a short distance require basic markings for cardinal directions and a basic level of understanding compasses. For more advanced navigation, where large distances are covered and a slight variation of degrees would offset your course, a deeper understanding of compass reading is required. Understanding declination, the angle between true north and magnetic north, the 360 degree markings on the compass face, and your course-of-direction arrow combined with individual compass instructions requires more advanced study. For simple, easy-to-understand, beginners instructions on how to read a compass, visit compassdude.com.

Now...This by Neil Postman Article Example | Topics and Well Written Essays - 1000 words

Now...This by Neil Postman - Article Example The understanding is also tolerated. There is no destruction so cruel, no tremor so ravaging, no political error so high-priced--for that matter, no ball score so provoking or weather description so threatening--that it cannot be erased from minds by a newscaster saying, "Now . . . This."Â  (Postman) What the newscasters purport is the previous matters have been thought about for a long time. Therefore, it is necessary for alteration of the scene and perception of the viewers. This can be done by changing what preoccupies the mind with a new idea or news fragment. This is done in the mentality of commercialization in terms of promotion and marketing to meet the current demands by the community. This process of thought does not take more than an hour in psychological mind. Television and radio are mediums that are used by a discrete event in every halt an hour to disseminate separate contents. The contents may have separate contexts and emotional characteristic structure from the follows and precedes it. Because the media promotion takes place in minutes and seconds, maybe because the audience can be manipulated through the communication platform of imagery and words, the structuring of programs is done in a way that each segment of 8 minutes’ ability to stand as a separate complete event. (Stewart) News in the television is merely entertainment. It is engulfed with a cast of actors who are admirable and credible. Analytically, the Television news anchors are mostly women of the age gap from 20 to 45 and are exceptionally beautiful. It also includes men who are handsome, who are not bald, fat, have neither long noses nor closed eyes. In the definition of truth, the ultimate propositional test of the teller determines the television’s credibility. This means that if the society trusts in the teller then what he or she says is classified as the truth. In other words, the truth

International Assignments Research Paper Example | Topics and Well Written Essays - 1750 words

International Assignments - Research Paper Example The specific issues covered in the study include expatriates, pre-departure training components, expatriates performance appraisal, selection and recruitment strategies for expatriates, staffing alternatives, importance of offering high-quality mentoring for expatriates and how to measure return on investment for international assignments. Pre-departure training is very crucial for workers who have been assigned an international mission to represent their companies (Harzing & Pinnington, 2010). The training equips the assignees with company’s objectives and personal coping mechanisms in the host country in order to avoid pre-mature return of the expatriates. It enables the expatriates to relate between host country and home country and establish the mechanisms for overcoming challenges that may arise as a result of differences between the two countries (Stahl et al., 2012). The company’s workers will have to be sensitized about the cultural differences between the home country and host country (Stahl et al., 2012). Various nations have different cultures that may affect the expatriates relate with business partners and citizens in the host country. Inadequate understanding of the  background  of the people in the host country can make the lives of the expatriates extremely difficult and can result to conflict due to what may be seen as interference or disrespect of culture of the people in the host country by the expatriates (Stahl et al., 2012). Therefore, pre-departure training aims at orienting the expatriates with information regarding the cultural values of the host country in order to alleviate culture shock as the expatriates take up their new jobs. The amount of training offered will depend on the prior exposure of the expatriates to particular of the country they  expect to operate  (Harzing & Pinnington, 2010). This entails  briefing the expatriates